Category - "other-solutions-issues"

Solutions Marketing: Revisiting the Debate over the 4 P’s

As we all know, the foundation of marketing since the 1950’s has been described as the 4 P’s.  The concept of the 4 P’s – which stands for Product, Price, Place, and Promotion – has endured for over a half-decade, and continues to be the basis for many marketing plans and strategies. [...]
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Can Solutions Marketers Contribute to Political and Social Solutions?

I’ve decided to post a blog that isn’t about solutions marketing…at least not directly. I live in the Boston area. I have many friends and family members who both ran in the marathon and watched it in person on Monday. Patriot’s Day in New England is a very special day of celebration and[...]
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GE Healthcare’s Research on Solutions Marketing: Learning from the “Best of Breed”

So…what do strong learning organizations do when they identify a gap in their own capabilities?  From what I’ve seen over the years, they reach out and study companies that are considered “best of breed”. GE Healthcare has committed to improve its ability to leverage its broad portfolio of[...]
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The End of Solution Sales? Not So Fast...

Guest Blog post: Mike Peters, Managing Director - Whitespace Consulting Group and an Associate of Solutions Insights What do Neil Young, Betty White, Bob Hope, Mark Twain, Ernest Hemingway, and Paul McCartney all have in common? Great comic timing? A villa in Tuscany? A love of the Classics? No,[...]
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A New Way of Thinking about What’s Different with Solutions Marketing

Solutions Insights’ Solutions Marketing Success Model: Winston Churchill summed it up best – solutions marketing is a “riddle wrapped in a mystery inside an enigma”.  OK, so he was talking about Russia and not solutions marketing, but I have no doubt that if solutions marketing as we[...]
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Should We Perform the Last Rites on Solutions Selling?

It’s been the mantra of sales management in the B2B sectors for over 30 years.  Whether you sold for Xerox, Raytheon, IBM, Monsanto, United Technologies or even McKinsey the path to the sales jackpot was the same – learn the techniques of solutions selling.  Every company that has sold high[...]
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5 Recommendations for Improving the Impact of Social Media on Your Solutions Business

Guest Blog post: Charles Born Social communities are changing how we have traditionally created and supported our brands in the minds of consumers. Started by the internet and accelerated by the smart phone, the ever present location based and persistent connection to the internet makes today’s[...]
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Using Thought Leadership to Address the 3 Top Solutions Marketing Challenges

In a February 2012 survey that was conducted by Solutions Insights and ITSMA on Anatomy of Solutions Marketer only 6% of solutions marketers listed as one of their top three challenges “Creating thought leadership to support solutions approaches.” Either they've got this problem solved, or they[...]
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