Category - "other-solutions-issues"

Creating a Competency Assessment Tool for Solutions Marketing: How Would You Score?

Marketing Solutions IS Different In our research and consulting work, we continue to find that marketing solutions requires different – and likely broader and deeper – knowledge and skills than marketing products and services. In the multi-industry study we conducted last year, 63% of the[...]
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Solutions Marketers Still Lag Way Behind Product and Services Marketers – but is a Change in the Wind?

recently searched LinkedIn and found that in the US there are 3,165 professionals with the title of “Solutions Marketer”, and another 642 with the slightly different title of “Solution Marketer”. In context, how many is that?  Well, the total is a little more than the number of[...]
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Stop Creating Your Solutions with a New Product Development Methodology

Picture this scenario – you’re a Product Development Manager or Director at a large B2B company, and you’ve just been asked to develop a new “solution”.   Instead of being asked to design an upgrade or add new features or functionality to a single product, you’re now responsible for[...]
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Findings from the Benchmarking Survey on New Solutions Development

The results of our first-ever New Solutions Development (NSD) benchmarking survey are in, and they confirm much of what we’ve suspected about the process – it’s important, it’s different from product development, and it’s hard. As we learned in our previous research, product marketers[...]
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Moving to Solutions Isn’t an Optional Business Decision – It’s Critical!

We’ve just completed our New Solutions Development process survey, and we’re  excited about the results.  Some of the findings are  real eyebrow-raisers, while others confirm what we’ve already known and communicates with our solutions marketing community. Here is the result from one of[...]
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The Role of Thought Leadership in Marketing Solutions at IBM

I’m guessing that it won’t surprise many of you that IBM is considered as a leader in the area of Thought Leadership.  Marketing campaigns like Smarter Planet and Watson have been platforms for great new ideas and innovative thinking within IBM that have addressed critical world issues.  The[...]
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Non-Traditional Solutions Development: How a Playbook Can Help Your Solution Become Market-Ready

We’re in the last days of collecting data for our survey on solutions development and we can’t wait to sharethe ways in which technology companies across the globe are developing customer-focused solutions. A recent client engagement has already started me thinking, however, about[...]
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A New Opportunity for IT Solutions Marketers: Outsourced Engineering Services

According to recent research, the global spend on engineering services is expected to exceed $1 trillion by 2020, a growth of 50% from 2012. A fair amount of this will likely be outsourced offshore to places like India where 225 new R&D centers were set up in the last five years per industry[...]
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