Category - "most-recent-blogs"

The Intersection of Solutions Marketing, Strategy and Corporate Agility: Interview with Shawn Jean re the Intersection of Stragile and Solutions Marketing

I had the opportunity to talk with Shawn Jean, a professional colleague of mine, who recently published a business book called Stragile. The book recently was listed in the Top 10 of Amazon’s business books, testifying to its relevance and practical insights for many of today’s leading[...]
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Solutions Selling: The Four Most Effective Sales Tools

Sales executives at many companies that are making the shift from a pure product focus to a more solutions focus have discovered that the process of getting the sales force to successfully sell solutions is much more challenging than they had imagined. Their first initiative is generally to either[...]
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4 Reasons why Solution Sales People Need a Different Type of Playbook

It’s the end of Q1 and people are getting nervous. The solutions development team thinks they’ve created the right solutions, marketing has launch a tailored lead generation campaign, the sales force has been trained on the new offers, and the compensation plan has been adjusted to incent them.[...]
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Is Social Media Effective in Marketing Solutions?

Can We Tweet our Way to Greater Awareness and Higher Sales? Thoughtful Facebook posts, catchy tweets, stunning Instragram photos, a steady flow of Snapchat messages…all great ways to tell others about your trip to Paris, what you had for dinner last night, or to promote the latest nutrition[...]
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Solutions Marketing Trends: 5 Insights Gained from Executive Interviews

What are the top challenges of solutions marketers today? Are they able to leverage the latest social medial tools and methods to develop and market solutions? And what’s the “secret sauce” that a solutions marketer needs to be effective? As part of my MBA Solutions Marketing elective[...]
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Creating a Competency Assessment Tool for Solutions Marketing: How Would You Score?

Marketing Solutions IS Different In our research and consulting work, we continue to find that marketing solutions requires different – and likely broader and deeper – knowledge and skills than marketing products and services. In the multi-industry study we conducted last year, 63% of the[...]
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Solutions Marketers Still Lag Way Behind Product and Services Marketers – but is a Change in the Wind?

recently searched LinkedIn and found that in the US there are 3,165 professionals with the title of “Solutions Marketer”, and another 642 with the slightly different title of “Solution Marketer”. In context, how many is that?  Well, the total is a little more than the number of[...]
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Solutions Marketer: An 8-Step Model to Solutions Market Research

“Research is to see what everybody else has seen, and to think what nobody else has thought”. Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine Every significant new business initiative starts with a market assessment.  This is usually the first stage in the classic Stage[...]
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