Category - "customer-connection"
Is Social Media Effective in Marketing Solutions?
- Customer Connection, Most Recent Blogs
- 0 comments
Can We Tweet our Way to Greater Awareness and Higher Sales?
Thoughtful Facebook posts, catchy tweets, stunning Instragram photos, a steady flow of Snapchat messages…all great ways to tell others about your trip to Paris, what you had for dinner last night, or to promote the latest nutrition[...]
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Using Neuromarketing Techniques for B2B Solutions
- Customer Connection
- 0 comments
We’ve looked at a lot of different ways that solutions marketing differs from product marketing. A lot has been written about thought leadership, more outcome-oriented value propositions, simulation centers, and other solutions-appropriate marketing approaches.
But what about neuromarketing?[...]
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Solutions Marketing: Helping Your Customers Become Solutions Companies
- Customer Connection, Most Recent Blogs
- customer-centric, solutions marketing, Customer Connection, move to solutions, product to solutions marketing, product/service commoditization, shift in business, solutions challenge, solutions oriented approach, solutions transformation, technology-based solution
- 0 comments
The Republicans and the Democrats are looking for a “solution” that will prevent them from driving over the edge of the fiscal cliff. The National Hockey League is looking for a “solution” to its player lock-out so that hockey fans can once again watch the bone-crushing body slams and[...]
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Solutions Marketing: A 4-Step Model to Building an Effective Customer Advocacy Program
- Customer Connection, Most Recent Blogs
- Customer Advocacy, Customer Connection, customer experience, customer intelligence, customer relationship development, driving business value, solutions success, solutions_marketing, transform customer success
- 4 comments
"Our solutions providers can’t assume that we’ll stay loyal to them. From our point of view, they need to earn our business every day. If they provide us the value that they promise, we’ll be great customers for them. We’ll even help them get other customers."
Does this sound like any[...]
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Key Account Management: Marketing’s Impact. An interview with Bev Burgess
- Most Recent Blogs, Customer Connection
- Bev Burgess, solutions marketing, Customer Connection, KAM Programs, KKey account management, Marketing technology, customer engagement, solutions selling, top accounts
- 1 comments
Recently, SI interviewed Bev Burgess, a B2B services growth specialist, on the topic of marketing’s role in Key Account Management (KAM) programs. Bev is Director of UK-based consultancy The Capsicum Group, and a recognized expert in the process of applying strategic marketing insight to grow[...]
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Key Account Management: What the Best Companies Have Done to Improve Their Programs
- Most Recent Blogs, Customer Connection
- Account loyalty, Key accounts, Customer Connection, Collaborative R&D, Executive Matching, Key account management, Operational Autonomy, market support
- 5 comments
The Focus of our Research
In a previous blog post, we introduced 8 Critical Success Factors for Protecting and Growing your Best Accounts based on a recent study completed by Solutions Insights and Hult International Business School. In that study, we conducted primary and secondary research[...]
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Solutions Marketing: 8 Critical Success Factors for Protecting and Growing your Best Accounts
- Most Recent Blogs, Customer Connection
- account management, Key accounts, solutions marketing, Customer Connection
- 4 comments
Our Latest Research Study at Solutions Insights:
For reasons that we have discussed in previous blogs, a robust, effective Key Account Management (KAM) program is often a characteristic of solutions-driven companies. Many of the companies that we have worked with have seen a KAM structure as[...]
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Solutions Marketing: 5 ways to use Social Media
- Customer Connection, Most Recent Blogs
- solutions in social media, solutions marketing, Customer Connection
- 13 comments
It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people[...]
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