Can Solutions Marketers Contribute to Political and Social Solutions?
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I’ve decided to post a blog that isn’t about solutions marketing…at least not directly.
I live in the Boston area. I have many friends and family members who both ran in the marathon and watched it in person on Monday. Patriot’s Day in New England is a very special day of celebration and reminder of everything that is good about the region and country.
Monday was a day that will forever be etched in the hearts and souls of New Englanders, and likely all Americans across the country. In fact, this has touched the hearts and souls of people all over the world. I’ve received more emails of concern from my friends overseas than here in the U.S. It was a reminder that, in today’s very connected world, no one is every truly safe or protected. We’d like to believe that the violence and terror that we read about in other parts of the world won’t intrude upon us, that we can keep it from arriving on our own doorsteps. The same blind and irrational hatred and vengeance that has destroyed so many lives in countries overseas just kicked open the door here in Boston and showed us once again that we’ll always be part of world events and tragedies, and not just observers and commentators.
So, what does this mean for our clients and colleagues who are involved in solutions marketing? I don’t know. I do know, however, that we claim to be experts in understanding customer wants and needs, and packaging up a set of services and products that will have the desired impact on our customers’ operations and organizations. We know how to work with other organizations to collaborate in such a way that the customers get what they need to address their business challenges. We say that we understand how to communicate real value based upon the outcome, not the inputs. And we contend that solutions marketing are focused on the long term well-being and success of our customers, and we aren’t interested in just selling them more “stuff”. So….do we have a role in finding a solution to insecurity? Fear? Terrorism? Can our experiences and expertise as solutions marketers be leveraged in a way that events like the bombing at the Boston Marathon won’t occur anywhere? What’s the right Value Proposition that will lift and protect the human spirit? What’s the right blend of services and products that will allow everyone, everywhere, to live in peace and maintain their special bonds and relationships with family and friends? What’s the role of technology, supported by the right people and services, in preventing more bloodshed and violence? Either as “world citizens” or as solutions marketers, what can we contribute that will ensure the events at the Boston Marathon will not be repeated, either here in the US as well as in other parts of the world? These may be unanswerable questions, but I don’t think we should ever stop asking them. You never know – someone, somewhere, may just come up with a new solution to a growing problem that clearly affects all of us.